An explainer video does not have to be very long. It can be a quick intro that gets people interested in your website and then provides valuable, informative content on the inside. An even better approach is to combine an interactive website with great videos that help answer specific questions; this way you get the best of all worlds!
Explainer Videos are typically short (1-2 minutes), educational, insightful, and engaging videos that give someone access to information about your company or product quickly and easily.
They're also perfect for spokespersons - having an "on-the-spot" expert at hand helps you engage with customers much more effectively than trying to do it yourself...and it makes answering customer questions simpler too!